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And when online dating is that easy, why look elsewhere?
Having no choices can lead to misery, but too many options can overwhelm and lead you to worry that you’ve chosen wrong.
You can feel confident in your decision about which car to buy when there are only three under consideration, but if there are hundreds, you’ll constantly second-guess yourself and wonder if you could have done better.
Research suggests that those who are socially anxious (Green, 2001) or introverted (Amichai-Hamburger et al., 2002; Rice & Markey, 2009) feel more comfortable communicating online.
These individuals may have an easier time approaching people and opening up online.
The same principle applies to online dating: The sheer number of potential partners creates abundant choice.